Buffer is a free social media scheduling app that integrates with Instagram and a number of other popular social platforms. This app lets you automatically post single images, and sends reminders so you can manually post videos and multiple image-posts. As an added bonus, the app automatically identifies which of your posts perform well so you can optimise your feed. The biggest downside to Buffer is its price point. While it’s free for individuals, the app costs up to $399 per month for large brands who want to manage several accounts and users. Buffer is available as a web, iOS and Android app.
In addition to its core functionality – social scheduling – Buffer offers a few extra features to make sure your posting is as seamless as possible.
RSS Feed – You can view the RSS feeds from any of your favorite blogs in Buffer, and post from the directly to easily share their content.
Browser Extension – You can install a browser extension to save content for later. Features include:
- Keyboard shortcuts
- Overlay on images – save images to Buffer by clicking
- Power Scheduler – schedule multiple messages across multiple accounts and times
Pablo – Pablo is an image curator designed by Buffer. Using it, you can select and size an image to different social media specs, and create easy text overlays and backgrounds to create richer, more engaging photos.
Buffer for Instagram: Instagram has historically been hard to publish on using outside platforms, but Buffer found a way around it.
Using it, you can schedule singe-image posts to any of your business accounts and Buffer will automatically publish for you.
If you’re scheduling a video or multi-image post, you can upload that to Buffer as well. While it can’t publish the post for you directly for you, Buffer will send you a push notification at the scheduled time. The post will be automatically loaded for you in Instagram; all you have to do is hit “Publish.”
Buffer offers a solid set of analytics regarding post interaction and performance.
If you navigate to the Analytics section in the Posts tab, you’ll find a breakdown by post of total likes, comments, clicks, reshares, mentions, and total reach.
You can sort the totals as you would like – by most popular or least popular, most comments, etc. to get a birdseye view of the metrics most important to you.
And, when you do find posts that have performed particularly, you have the option to Re-Buffer them (schedule them to post again) with any edits included.
You’ll also find a graph on the Analytics page that gives an overview of posts per day vs. clicks per day. You can add different metrics to this chart to track as well. For example, you could track likes vs. comments to help determine how engaged your audience is.